What We Do

News Coverage

Reporting daily news stories on the Caltech website and Caltech Today to highlight current activities in research and campus life
Composing press releases and generating media coverage for scientific milestones, key Institute events, and major earthquakes

Producing a coordinated series of publications that represent Caltech and strengthen the Institute's positioning, including Caltech's Annual Report, Holiday greetings, and Overview
Writing and publishing E&S magazine, which is distributed quarterly to the Caltech community on campus and at JPL, Trustees and friends of the Institute, and as a benefit of membership to the Alumni Association, and the Caltech Associates

Creating a strategic communications plan for high-priority Development initiatives, and developing a rich repository of materials ranging from white papers to cases for support that are organized and accessible for use by DIR and Institute teams in their engagement activities
Articulating key messaging points for breaking news stories and annual themes to ensure cohesive, consistent communications
Maintaining communications standards for the Institute, including an Institute-wide style guide

Creating a weekly email for campus to promote upcoming events and activities
Sending a weekly summary of news coverage of Caltech faculty and campus to the administration, campus community and trustees
Providing a bi-weekly summary to teams within Development and Institute Relations that highlights top recent headlines and talking points to support engagement activities

Managing Caltech's online and social media presence, including Facebook, Twitter, YouTube, iTunes U, and other channels
Overseeing production of The Loh Down on Science, a minute-long segment that airs on public radio stations around the country and delivers "science with a sense of humor"